Digital Marketing Coordinator

• Competitive salary + bonus + birthday leave annual salary review  
• Ranked #1 Best Place to Work in Australia for 2023
• Permanent, full-time position based in Mulgrave with onsite car parking
• Hybrid flexible working on offer – work from home 2 days a week 
• Join a Global Market Leader with a purpose

About the Company: 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with very private and personal medical conditions. Employing around 14,000 people globally and with products available in more than 143 countries, we are one of the world’s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things. Curiosity works here.

We invest in our people, bringing real-world experience that enables us to solve our patients’ diverse challenges of today and anticipate those of tomorrow. 

About the Role: 

Our Digital Marketing Coordinator plays a pivotal role in shaping the online presence of Coloplast ANZ. This position offers an exciting opportunity to manage digital campaigns, social media strategies, and direct email marketing, all while fostering relationships with health care professionals across various platforms. You'll be instrumental in driving both lead and revenue generation, ensuring our marketing objectives are not just met, but exceeded. Join our team and develop your digital marketing expertise within a company that values innovation, passion, and drive.

Responsibilities: 

• Deliver and manage paid media campaigns across social, search and display channels, including creation, optimization, and reporting.
• Make informed digital campaign recommendations based on market knowledge and previous campaign results.
• Create ongoing organic social content to engage respective stakeholders across multiple platforms.
• Publish, schedule, and manage social content across relevant platforms and report to stakeholders.
• Drive SEO, content strategy and content execution on Coloplast websites for product users.
• Collaborate with various marketing functions and leadership to build and measure demand generation campaigns. 
• Provide reporting and visibility into campaign performance and progression.
• Coordinate with consumer marketing on various offline marketing campaigns, events, and partnerships.
• Work with Social Media ambassadors to build and drive Coloplast objectives. 
• Supper in the delivery of emails and content for our online education platform for healthcare professionals.

Skills & Experience: 

• Bachelor’s degree with experience in digital channels.
• Proficient in a variety of systems including website CMS, Email systems, Google Analytics, Word, Excel, PowerPoint, salesforce.com.
• Awareness of best practice in utlilisation of a variety of digital channels.
• Experience managing multiple social media channels including Instagram, Facebook and YouTube.
• Experience in creative development and copywriting.
• Good interpersonal, communication, and negotiation skills.
• SEO/SEM, PPC, Email databases and organic and paid social media exposure.
• Analytical experience to drive customer journey, engagement, and lead conversion rates.
• A passion to make a difference, and to take consumer marketing to the next level

In addition, we are looking for a person with a strong drive, who is ambitious and visionary, and is solution oriented. The right candidate is proactive, quality-focused and can quickly navigate across broad stakeholder platforms.

Cultural Statement: 

At Coloplast we recognise the importance of not just developing innovative products to make life easier for people with intimate health care needs, but just as important is investing and growing our people.

Our work culture is one of our most valued assets at Coloplast, which means that when we recruit, we are looking for the right person with attributes and values that align with ours. Don't just take our word for it, we have an overall engagement score of 8.6 out of 10!

Our core business values are: 

• Closeness....to better understand
• Passion...to make a difference
• Respect & Responsibility....to guide us

If you feel you have what we are looking for and share our values, then we would love to hear from you!

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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